Your journey starts today
Alpha Serum
Your journey starts today.
We know this journey hasn't always been easy. This page is here to walk alongside you. With everything you need to feel confident, informed, and supported from day one.
Begin
Application
How to apply Alpha.
We put a lot of thought into how Alpha is best applied, and a little care with technique goes a long way. Here's what we'd tell a friend starting out.
Start with a clean scalp
After washing, towel dry until slightly damp. Not dripping wet. Alpha can also be used on a dry scalp or second-day hair.
Apply in sections
Part your hair and keep the nozzle close to the scalp. Spray 1-2 times per area. Focus more on thinning areas. No need to oversaturate.
Distribute gently
Lightly comb through or use your fingertips to spread the serum across the scalp.
Optional: Massage
If you have time, use a gua sha or fingertips to massage it in and support circulation.
Dry your scalp
Use a hair dryer. Avoid leaving the scalp damp, as moisture can lead to irritation over time.
Keep heat moderate
Use medium heat to protect the scalp and hair.
Style as usual
Timeline
What to expect.
Hair takes time, and that's okay. We want you to know what's coming so nothing catches you off guard. This is an honest look at what you might notice, week by week.
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Weeks 1 - 3
You might start to feel a difference
The earliest shifts are felt before they're seen. Your scalp may feel a little calmer, less tight, more comfortable after washing. That's a good sign. The formula is beginning to settle in.
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Weeks 4 - 8
You might notice more shedding - please don't panic
This one can feel scary, and we want you to be ready for it. Some people notice an increase in shedding around this time. It doesn't mean something is wrong. It's actually a sign that follicles which had been sitting dormant are waking up and resetting together.
Please keep going. We know it's hard to trust the process when you're seeing more hair come out - but this shed has a natural peak and then it settles. What comes after is new growth beginning. Stopping now would mean stepping away right before things turn around.
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Weeks 8 - 12
Small signs of regrowth start to appear
Look for short, fine hairs coming through at your hairline or along your part. They may feel soft and a little different in texture - that's normal. These are your own follicles finding their way back. It's a quiet but meaningful moment.
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Weeks 12+
Density and thickness you can feel
For those who stay consistent, this is where things start to feel noticeably different. Hair that feels fuller, a part that looks less wide. Continuing beyond 90 days builds on what's already started. Each cycle is a little stronger than the last.
The Formula
Multi-pathways. One formula.
- Scalp barrier support + hydration
- Anti-inflammatory balance
- Antioxidant protection against ageing stress
- DHT sensitivity at the follicle level
- Follicle stem cell activation
- Microcirculation + nutrient delivery
"Hair loss is rarely driven by one factor. Alpha is built as a system, not a shortcut. Designed to work where follicles decide density."
You don't have to
figure this out alone.
Hair loss is personal, and the questions that come with it deserve a real answer. Reach out whenever you need to. We're here, and we genuinely mean that.
